WWF is a non-profit (charity) foundation with its Secretariat based in Gland, Switzerland.
WWF was born into this world in 1961.
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time. Since then WWF has grown up to be one of the largest environmental organizations in the world. The vast majority of these focus on local issues.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.
In almost 5 decades, WWF (formerly known as the World Wildlife Fund) has become one of the world’s largest and most respected independent conservation organizations. With almost 5 million supporters distributed throughout 5 continents, WWF has offices in over 90 countries and can safely claim to have played a major role in the evolution of the international conservation movement. Since 1985, WWF has invested over US$1 billion in more than 12,000 projects . All these projects and activities play a part in the campaign to stop the accelerating degradation of Earth's natural environment, and to help its human inhabitants live in greater harmony with nature.This section explains how the organization grew from being a small group of committed wildlife enthusiasts into a global network, supported by people from all walks of life, who, like WWF, care about the welfare of our planet.